Product Creation Lesson #4 - Stacking The Irresistable Offer - Part 2

Your offer is everything and can make or break your business.
Afterall, you're selling something because you really believe in
the product yourself.

So continuing on from our previous lesson we're going to
continue to stack our irresistable offer.

In the previous lesson we discussed 1. Relevance, 2. Credibility
and 3. Value. Now we'll continue stacking the offer with...


4. Targeted Audience  You can come up with the best offer in
the world and you will totally miss the boat if you offer it to
the wrong group of people. 

You CANT sell ice to an Eskimo, as the saying goes, but you CAN
sell ice, and a lot of it, to a very thirsty crowd. All you have
to do is give them a taste and then offer them a second glass.
When someone shows up to your offer they must see that it is
something that is offering them the solution to the problem they
are searching for. If they do not see this right away, once
again they will be gone. Leave no room for doubt in the
potential customers mind here. You may notice that I continue
to use the words, potential Customer pretty heavy throughout
this chapter. I want you to remember that they are not a
customer until they purchase. This may help you realize the
importance of getting all of this right. It is not to scare you
off out of fear that you wont be able to achieve all of this, I
just want you to see the importance. There is nothing worse than
going through the trouble of creating a product and ending up
with zero results.


5. Instant Offer Summary  Give the customer something they can
use to gauge the validity of your offer and what makes it better
than buying from the competition. 

Dominos Pizzas Pizza in 30 minutes or its free is a good
example of this. Another good example is Federal Expresss:
When it absolutely, positively has to be there overnight. As
the potential customer is looking at your offer they need to be
able to see a clear picture in their mind on how your product is
going to benefit them. They need to be able to picture that
benefit and the feeling they will feel from the benefit. With
the FedEx example I used what are the benefit and the feelings
you picture in your mind. 


6. Risk Protection  Transfer the risk from the customer to you.
Take all risk out of the picture for the customer. 

If youre potential customer shows up and feels there is any
risk to them whatsoever in making the purchase they will close
out and leave. You need to do whatever you can to take away any
risk at all. It might be just the fact that you have a good
strong money back guarantee that comes with your product.
Whatever you need to do that will eliminate risk to the customer
you need to do so. 


7. Sense of Urgency  Why should they buy it right now from you
instead of waiting? 

Here is a good time to go and check out some sales pages to see
if you can identify the sense of urgency that is placed within
the sales copy. Maybe it is that the price is going up at any
moment, you have a limited amount of copies to sell and then you
closing it down. Maybe it is only going to be live during the
launch process. Whatever you use as a sense of urgency, you must
use something that makes sense and can be justified by you as to
why you are using the sense of urgency reason. It has to be
believable to the customer. One last thing on your sense of
urgency is to remember to follow thru with what you are saying.
If you are limiting your copies make sure you close it down
after that many copies are sold. If you do not follow thru true
to your word, you will eliminate the sense of urgency the next
time. In other words, they wont believe you the next time!
They will remember and make the decision in their mind that they
have more time to shop around.

To Your Success,
YOUR NAME

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